Drone Show (Image)
— Starting July 19, the event will be held at three fireworks festivals across Japan in succession —
REDCLIFF Inc. (Head Office: Minato-ku, Tokyo; CEO: Koumei Sasaki), a company specializing in the planning and production of drone shows, will serve as the creative and technical producer for a special interactive drone show celebrating the 60th anniversary of Oronamin C Drink, a carbonated nutritional beverage by Otsuka Pharmaceutical Co., Ltd. (Head Office: Tokyo, Japan). The project is titled “Genki Hatsuratsu! Chorus in the Sky.”
This event will kick off on Saturday, July 19, 2025, at the Abe River Fireworks Festival in Shizuoka, and will be held in succession at three locations nationwide, including Hokkaido and Kumamoto.
Japan’s First-Ever*¹: “Genki Hatsuratsu! Chorus in the Sky” – A Night Sky Becomes the Screen
As drones form a musical score in the sky, the audience joins in singing “Ai wa Katsu”
Drone Show (Image)
This event was inspired by the iconic Oronamin C slogan “Genki Hatsuratsu!”, reflecting the brand’s heartfelt wish to bring energy and positivity to all of Japan.
Approximately 1,300 drones will light up the night sky, forming lyrics, musical staves, and Oronamin C–shaped notes.
As the score unfolds above, the audience will join in a collective performance of “Ai wa Katsu”—the beloved hit by singer-songwriter KAN.
This interactive experience fuses song and synchronized light, inviting all to sing under the stars.
REDCLIFF is in charge of the creative direction, operation, and venue production of the drone show, creating a powerful, resonant moment that unites the space and the hearts of all participants.
*¹ Based on research by Otsuka Pharmaceutical as of June 16, 2025. (Refers to the first drone event in Japan to depict both musical scores and lyrics in the sky for a sing-along.)
The Largest Oronamin C Ever—Floating in the Sky
Drone Show (Image)
This drone show will feature the largest-ever Oronamin C in the brand’s history—approximately 225 meters tall and 65 meters wide, floating brilliantly in the night sky.
With this overwhelming scale of light and motion, the drones will elevate the energy of the venue to its peak.
On the day of the event, Oronamin C booths will be set up at each venue, where the first 10,000 visitors will receive a free bottle of Oronamin C along with an exclusive original fan.
The experience goes beyond the drone show—offering a full immersion into the world of the brand.
Event Overview: “Genki Hatsuratsu! Chorus in the Sky”
Official Website: https://www.otsuka.co.jp/orc/daigassyo/
Event Schedule
| Date | Location & Venue | Fireworks Festival | Scheduled Time |
|---|---|---|---|
| Saturday, July 19 | Abe River, Shizuoka | 72nd Abe River Fireworks Festival | Around 7:30 PM – 7:50 PM |
| Sunday, July 27 | Otaru, Hokkaido | 59th Otaru Ushio Festival Fireworks Display | Around 7:40 PM – 8:00 PM |
| Saturday, October 18 | Yatsushiro, Kumamoto | 38th Yatsushiro National Fireworks Competition | Around 6:00 PM – 6:20 PM |
Please note:
– Note 1:
The drone show is scheduled to take place before the fireworks launch at each venue. Please note that the event may be canceled in the event of adverse weather conditions.
– Note 2:
For details on how to attend each fireworks festival and access information, please refer to the official websites of the respective events.
About Oronamin C Drink
https://www.otsuka.co.jp/orc/product
Oronamin C Drink contains essential vitamins—including vitamin C, B₂, and B₆, which are among the five major nutrients the body needs.
The drink’s distinct yellow color comes naturally from vitamin B₂.
With a convenient 120ml bottle, it’s the perfect size and formulation for people of all ages—from children to seniors.
