〜REDCLIFF, the First Step Toward the Global Market, to Present a Japan-Quality Drone Show〜
(Head Office: Minato-ku, Tokyo; Representative Director: Koaki Sasaki; hereinafter “Red Cliff”), a company that plans and operates drone shows, participated in SCEWC 2024 – Smart City Expo World Congress, one of the world’s largest smart city-related events, held in Barcelona, Spain, for three days from November 5 to 7, 2024. Redcliffe exhibited at the City Expo World Congress. As a partner company supporting the Tokyo Metropolitan Government’s Tokyo Bay eSG Project, Red Cliff showcased Japanese drone show technology and creativity to the world in the SusHi Tech Tokyo pavilion.
The Smart City Expo World Congress is one of the world’s largest smart city-related events, held annually in November in Barcelona, Spain since 2011. Cities, companies, university research institutes, open innovation organizations, and startups/accelerators from around the world gather in the smart advanced city of Barcelona to exhibit.
First overseas exhibition with an eye on the global market
As a partner company of the Tokyo Bay eSG Project, a public-private-academic collaboration program promoted by the Tokyo Metropolitan Government that looks ahead to Tokyo 100 years from now, Red Cliff exhibited and introduced examples of the excellent technology and creative expression of drone shows in Japan within the SusHi Tech Tokyo (Sustainable High City Tech Tokyo) pavilion. The exhibition and introduction of case studies utilizing the outstanding technological capabilities and creative expressive power of drone shows in Japan communicated to visitors the possibilities of next-generation entertainment in Japan.
During the show, Red Cliff’s Representative Director, Mr. Sasaki, gave a pitch in English, and through active interaction with visitors, gained a valuable opportunity to gain a foothold for global expansion. Visitors asked questions about the details of Japan’s drone show technology, safety initiatives, and legal regulations, indicating a great deal of interest in Japan’s advanced technological capabilities and advertising applications.
With this exhibition as an opportunity, Redcliffe will aim for further growth in the global market to bring Japan-quality drone shows to the world, while contributing to the creation of sustainable cities.