Kit Kat: Drone Show Supporting Students for Entrance Exams

— 1,250 drones deliver a message of support: “Kitto Katsu” (You will surely win) at the shrine of the God of Learning —

On February 4, 2026, we collaborated with the Drone School Shimonoseki team to present the “Kit Kat Drone Show Supporting Students for Entrance Exams” by Nestlé Japan Ltd. at Hofu Tenmangu Shrine (Yamaguchi Prefecture).

This event was held with the support of Hofu City, in collaboration with Hofu Tenmangu Shrine, the Hofu Chamber of Commerce and Industry, and the Hofu Tourism & Convention Association, as an initiative to send messages of support to students taking entrance exams nationwide.
Set against the backdrop of this historic shrine dedicated to Sugawara no Michizane, the God of Learning, the brand’s vision was beautifully brought to life in the night sky.

1,250 drones depict cherry blossoms in full bloom and messages of support

During the show, 1,250 drones bloomed into cherry blossoms in full bloom across the night sky, spelling out messages of encouragement for students.

The performance used three-dimensional and dynamic visuals to bring to life Kit Kat’s long-standing commitment as “a brand that supports those working hard toward their dreams and goals.”

Furthermore, the drones danced in sync with a mini-live performance by singer AI, the brand’s official ambassador, featuring the commercial songs “Whatever” and “Story.”

By layering music and light, the performance created an emotionally resonant experience that offered comfort to students facing the anxiety and pressure of exams.

Drone School Shimonoseki：https://drone-shimonoseki.jp/