Making Birthdays and Anniversaries Special Nights, Celebrated by Tens of Thousands of Spectators
Red Cliff Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Komei Sasaki; hereinafter “Red Cliff”), a company specializing in the planning and operation of drone shows, is launching the “Surprise Drone Show”—a special service for individual customers—leveraging its extensive track record of performances across Japan.
This service enables customers to have their personal messages rendered as drone art in the night sky during large-scale events, such as fireworks festivals and local celebrations, where Red Cliff is handling the production. It delivers a “surprise for a loved one” from the night sky during life milestones, including proposals, birthdays, and wedding anniversaries.
A New Form of Surprise Staged in the Night Sky
Red Cliff leverages the show slots it operates—boasting the No. 1 frequency of drone shows at fireworks festivals in Japan (As of November 4, 2025, per Company research)—to produce messages and motifs.
What draws particular attention is the “Proposal at a Fireworks Festival.” As the lingering effects of the fireworks fade, a movie-like, emotional moment is created: a message like “Will you marry me?” or a heart motif appears across the entire night sky, prompting tens of thousands of spectators in the venue to applaud in celebration.
During the 38th Yatsushiro All Japan Fireworks Competition, held on October 18, 2025, a Surprise Drone Show was successfully executed. The event generated significant buzz, with numerous comments posted on social media, such as: “I definitely want to be the kind of girl who deserves a surprise like this from a guy,” and “I would be so happy if the person I love did this for me.”
An “Empathy-Driven Surprise” Experience: Projecting Feelings onto the Sky
The “Surprise Drone Show” proposed by Red Cliff is a new medium for expression that projects the bond between people onto the sky.
By staging these shows during existing fireworks festivals and local events, we realize an “empathy-driven surprise” where the entire audience shares in the emotion. Moved by a stranger’s proposal or birthday celebration, the entire venue is filled with warm applause and smiles.
An individual’s story creates a special moment that connects the hearts of everyone present.
Towards a New Culture: Delivering Emotions with Light
The drone art painted across the night sky is not merely a performance; it is a “message that connects the emotions between people.” The light art, expanding alongside the excitement of the fireworks, makes life’s special moments shine even brighter.
Based on our experience delivering wonder and emotion to the night skies nationwide, Red Cliff aims to establish a new culture of “conveying emotions from the sky.”
In every era, it is the power of emotion that moves the human heart. We will continue to illuminate those moments in the sky.
Service Outline
| 項目 | 内容 |
|---|---|
| Service Name | Surprise Drone Show |
| Location | Fireworks festivals and various events nationwide (within Red Cliff’s operating slots) |
| Pricing Plan | Several million yen and up (varies depending on content) |
| Production Details | Messages, names, motifs, colors, etc., can be freely customized. Note: Production director consultation is included. Service is strictly by reservation. |
| Ideal Usage Scenarios | Optimal for surprise productions on special anniversaries such as proposals, birthdays, and wedding anniversaries. |
