– Towards a New Era of Daytime Drone Shows: Drawing Motifs with Colored Smoke –
Red Cliff Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Komei Sasaki; hereinafter “Red Cliff”), a company specializing in the planning and operation of drone shows, will begin offering “Drone Impulse®” (*1), a daytime drone show that draws motifs in the sky using smoke, starting October 31, 2025. Red Cliff is the first company to commercially introduce this service in Japan (*2).
In contrast to conventional drone shows, which have primarily focused on night-time light effects, “Drone Impulse®” uses drones equipped with colored smoke. The vibrant smoke draws motifs in the sky, providing a completely new show experience staged in the daytime. Red Cliff will also commence sales and operational support for “RiFF-JP,” a multi-functional drone model used in “Drone Impulse®.”
“Drone Impulse®” Transforms the Daytime Sky into a Canvas
“Drone Impulse®” is a new sensory drone show system that freely draws trajectories, expressing messages and art in the air. By utilizing the blue sky or sunset as a backdrop without relying on light, it brings new possibilities to drone shows, which were previously centered around night events. This enables drone shows to be held during daytime hours when more people can participate, such as at sports events, live concerts, ceremonies, weddings, and local community events.
“RiFF-JP,” the Multi-Functional Drone
The “RiFF-JP” aircraft, which is used in “Drone Impulse®,” is a multi-functional, show-exclusive drone provided by Red Cliff. In addition to the smoke attachment used for “Drone Impulse®,” it is structured to carry up to eight fireworks or other payloads, significantly expanding the range of drone show productions.
Furthermore, Red Cliff handles the sales and operational support of the Japanese-spec “RiFF” model, establishing a system that allows domestic event organizers and local governments to independently plan and execute their own shows.
Announcement of Webinar
Red Cliff will host an online webinar themed “The Future of Advertising and Regional Revitalization Transformed by Drone Shows.” In addition to introducing the service that visualizes the advertising and audience attraction effects of drone shows, this webinar will detail “Drone Impulse®” and its practical applications, sharing new possibilities for promotion and regional revitalization utilizing drone shows.
<Event Outline>
- Date and Time: November 7 (Fri), 14 (Fri), 21 (Fri), and 28 (Fri). 11:00 AM – 12:00 PM each day.
- Format: Online (Scheduled for Zoom distribution)
- Participation Fee: Free (Pre-registration required)
- Target Audience: Local government officials, tourism businesses, advertisers, event planners, and others.
- Application Method: Please register using the form below:
*1… “Drone Impulse®” is a registered trademark of Red Cliff Co., Ltd.
*2… Based on the Company’s research as of October 31, 2025.
Comment from Komei Sasaki, CEO, Red Cliff Co., Ltd.
“The introduction of ‘Drone Impulse®’ significantly expands the possibilities of drone shows. By enabling drone shows to be held during the daytime—rather than being limited to nighttime—it allows for much more flexible event planning.
The moment we use smoke to draw motifs against the blue sky canvas, there is a unique beauty where people, the sky, and technology harmonize. We view this technology not merely as an evolution of entertainment, but as the creation of a ‘new expressive culture utilizing the sky.’ We look forward to this innovative challenge resulting in an unforgettable experience for everyone.”
